As Program Director for PXP (Publicis Production) social programs,  I oversaw project management for a portfolio of Suntory Global Spirits brands including Jim Beam, Knob Creek, and Basil Hayden, each with their own scope requirements and distinct workflows.

Client: Suntory Global Spirits (Jim Beam, Knob Creek, Basil Hayden)
Agency: PXP (Publicis Production)
Category: Social Content, Social Strategy, Brand Campaigns
Role: Program Director, Content

Key Responsibilities

From developing production processes and  “ways of working” to navigating procurement conversations and architecting both retainer and project-based scopes, I created plans that could flex with SGS's needs.

I partnered closely with internal creative and production teams to staff the right talent for each brand's unique requirements, while collaborating with all discipline leads to ensure resourcing that was setup for success.

The crown jewel of our SGS partnership was our Big Game 2025 campaign where I spearheaded the budgeting process, working closely with internal and SGS stakeholders to manage the production estimating, invoicing and billing.

I also orchestrated our early partnership with the Interagency Teams (IAT), to help make sure we all acted as one for the benefit of our client.

• Program Leadership
  • Multi-brand program oversight and strategic alignment
  • Project management process and workflow development
  • Scope development (retainer and project-based)
• Client Engagement
  
  • Procurement navigation and vendor management
  • Interagency collaboration and launch coordination
• Production Optimization
  
  • Creative planning with disciplines stakeholders and resourcing
  • Campaign budgeting and strategic planning
  • Financial reconciliation and burn reporting

When Qdoba sought a new social agency partner to elevate their evergreen content strategy and deliver agile content, the competition was fierce. As part of PXP's (Publicis Production) pitch team, I helped showcase our social capabilities and strategic vision, ultimately securing this exciting partnership with the beloved fast-casual brand.

Client: Qdoba
Agency: PXP (Publicis Production)
Category: Social Content, Social Strategy, Influencer Marketing
Role: Program Director, Content

Key Responsibilities

As Program Director for PXP's social programs, my approach centered on creating seamless operations that empowered both our talented internal teams and our amazing Qdoba clients to do their best work. From developing comprehensive scopes of work to implementing robust project processes, I ensured every piece of the puzzle fit together perfectly.

• Program Leadership
  • Program vision and project management oversight
  • Cross-functional team leadership and client engagement
• Operational Excellence
  
  • Comprehensive scope development and planning
  • Strategic staffing and resource allocation
  • Financial tracking and budget management
• Collaborative Production
  
  • Production partnership and workflow optimization
    
  • Project management process design and implementation
    
  • Client relationship management and success planning

As Executive Producer at Stink Studios, I led the international launch campaign for LG's revolutionary MoodUP refrigerator. Working across continents and time zones, I collaborated with a team that was tasked with introducing the LG MoodUP to global audiences in a way that would resonate with the next generation of home design enthusiasts

Client: LG
Agency: Stink Studios
Category: Product Campaign, Experiential Marketing, Global Strategy
Role: Executive Producer

Key Responsibilities

Coordinating between our NYC studio and LG's Korean headquarters, I oversaw the project through careful cultural nuances, technical specifications, and creative oversight.

I developed partnerships across multiple disciplines, bringing together production vendors, influencer partners, media collaborators, and experiential specialists, all while leveraging our internal design and creative experts. Each partnership was strategically chosen to amplify different aspects of the MoodUP's appeal to our target audiences.

The campaign launch included an immersive activation in Berlin, where I partnered with NTS Radio to create a cultural and socially relevant brand experience.

• Production
  • End-to-end production coordination across multiple vendors
  • Continental schedule management and milestone tracking
  • Quality control and deliverable approval processes
• Partnerships
  
  • Design team coordination and creative direction alignment
  • Production vendor relationship management
  • Influencer execution and content collaboration oversight
  • Experiential vendor partnership for Berlin activation
• Budget Management
  
  • Comprehensive budget management across all launch components
  • Post-launch production reconciliation and financial reporting

As Executive Producer for our Amazon Ads client at Code & Theory, I became the operational backbone of this massive creative production initiative. Serving as Amazon Ad's primary point of contact, I managed and tracked the lifecycle of all projects within the program, ensuring every creative brief resulted in delivery excellence.

Client: Amazon Ads
Agency: Code & Theory
Category: Scalable Creative Production, Digital Content, Brand Campaigns
Role: Executive Producer

Key Responsibilities

Under my oversight, we produced thousands of design assets, motion graphics, and branded campaign materials while maintaining consistent quality across diverse client needs.

Beyond day-to-day execution, I spearheaded improvements that transformed how the program operated. I developed comprehensive onboarding processes and personally trained project managers to maintain standards as the team scaled.

• Production
  • Creative production workflows and efficiency improvements
  • Cross-functional team direction for large-scale asset production
  • Delivery timeline management
• Client Management
  
  • Primary client contact and relationship stewardship
  • Project intake coordination and status tracking across all initiatives
  • Weekly stakeholder check-ins and escalation management
• Operations
  
  • Daily stand-up leadership with 15+ team members
  • Onboarding process development and implementation
  • Project manager training and skill development
    
  • Change management for Smartsheet to Workfront transition

How do you make sophisticated financial services engaging and accessible? As Senior Producer at Ogilvy supporting EY's mergers and acquisitions division, I took the helm at bringing cutting-edge hologram technology to life in a touring activation that could transform dry business content into dynamic, memorable experiences.

Client: EY (Ernst & Young)
Agency: Ogilvy
Category: Experiential, Interactive Technology, Campaigns
Role: Senior Producer

Key Responsibilities

I worked closely with creative teams to ensure the holographic content effectively translated EY's M&A expertise into compelling visual narratives, while collaborating with specialized production vendors to deliver flawless technical execution.

Serving as the primary agency production contact, I orchestrated the intricate logistics of a multi-city tour that brought our holographic experience to San Francisco, Miami, and Boston.

Managing the logistics required constant coordination between creative teams, production vendors, and venue partners across multiple markets.

• Production
  • End-to-end production oversight and implementation
  • Multi-city tour logistics coordination across the U.S.
  • Vendor management and technical execution oversight
    
• Creative Development
  
  • Creative partnership for content development
  • Interactive experience design and user journey coordination
  • Consistency maintenance across all tour locations
• Budget Management
  
  • Budget oversight for multi-market activation
  • Tour logistics planning and cross-market resource allocation
  • Agency client relationship management and stakeholder communication
    

In a world where GPS apps prioritize efficiency over experience, Sanpellegrino Sparkling Fruit Beverages Delightways app would guide users on a wandering path highlighting unexpected and inspiring stops along the way.

As Senior Producer at Ogilvy, I shepherded the Delightways concept from initial ideation through successful market launch across both iOS and Android platforms. This complex mobile development project required seamless coordination between multiple technical teams, creative vision, and brand objectives to create something that had never been attempted before.

Client: Sanpellegrino Sparkling Fruit Beverages
Agency: Ogilvy
Category: Mobile App Development, Campaign Launch, Creative Production
Role: Senior Producer

Key Responsibilities

I oversaw our in-house tech team responsible for design and back-end implementation, ensuring the app's core functionality aligned with Sanpellegrino's brand values of joy and discovery. Simultaneously, I managed our external vendor partnership for front-end implementation, QA testing, and the critical app store submission processes that would determine our launch success.

The app would point out shops, restaurants, parks and street art along the way, all of which utilized the Foursquare API as well as content from local influencers. This required careful technical integration and content management systems that could seamlessly blend algorithmic recommendations with human-curated discoveries.

• Product Management
  • End-to-end mobile product management
  • Development coordination between in-house and vendor resources
  • UX design oversight and functionality optimization

• Production
  
  • External vendor coordination for front-end development and implementation
  • Technical requirements translation between creative and development team
  • Quality assurance process oversight and testing protocol management
  • Launch strategy support and post-launch performance monitoring
• Partnerships
  
  • Creative team partnership for brand integration and user journey design
  • Content partnerships with Foursquare and local influencer networks